If you read my post last week, you noticed that each of the four personal styling services I tried was mentioned briefly and in rather general terms. Now, it's time to start with detailed reviews. First up, DIA & CO. but let me preface this post by saying that neither this one nor any of the future posts reviewing personal styling services are sponsored posts. That's right, I paid my own styling fees and purchased the items out of my own pocket, so be assured that these reviews are as unbiased as they can possibly be.
Dia specializes in plus size fashions. Their styling fee of $20 per box can be applied to any item(s) from the box you purchase. In addition, you will receive a 20% discount if you purchase all items in the box. Dia offers free shipping and returns, and you can receive Dia boxes as often or as infrequently as you want. Each Dia & Co. box includes five items that are supposed to coordinate with each other. Before you can request your first Dia box, you are required to fill out a detailed customer profile. You can also leave a personal note for your stylist if there is something you want to mention that was not covered by the profile. Dia assigns you a personal stylist depending on the profile information you provide. Unfortunately, at least in my experience, you cannot count on having the same stylist style each of your Dia boxes, which makes it hard to keep improving your experience by fine-tuning the style of items you receive.
Customer service department at Dia & Co. is fairly responsive if you run into any issues, and they even waved the styling fee for my next Dia box (should I decide to get another one) after I requested to close my account. However, it appears that the stylists are not very familiar with the boho/western style, or the company simply doesn't carry too many items in this style. All in all, I would give Dia two stars out of five.
I gave Dia & Co. three tries before I decided the service was not suited to my personal style. My first Dia box was a complete disappointment. It felt like items were just randomly thrown in without much attention to my customer profile. Colors and silhouettes were almost completely opposite of what was listed in my profile and note to stylist, and items were of rather poor quality. In addition, each box is supposed to contain a personal note from stylist to the customer, but my first Dia box didn't include it.
Second box arrived with a note from stylist, but alas, items again didn't match my style or sizing, and all of them seemed rather cheaply made. Needless to say, I did not keep any items from the first two boxes.
It seems that the third time was the proverbial charm with Dia & Co. My third Dia box had a very nice note from the stylist, who seemed to pay a bit more attention to my style and special requests listed in the note I left for her. However, it seems like she forgot to read through the profile as I received a piece of jewelry while my profile specifically stated, "no jewelry." After all, I am a jewelry artist and can make things I want to wear myself.
Here is the complete listing and pricing of items I received in this box and my review of each of them.
1. Devon Beaded Necklace in olive green - $29.00
Aside from the fact that I didn't want any jewelry in my boxes, this item was so cheap looking and poorly constructed that I wouldn't even want my dowdy grandma to wear it. The colors of the glass beads were dull, and the beads were simply strung together. Definitely not something I would wear or even make for a customer.
2. Morgan & Walker Lady Ultra Stretch Bootcut Jeans in dark wash - $69.00
Although these jeans were not what I actually requested (black jeans), they fit really well and, thanks to the extra stretch, made my legs look slimmer. In addition, even though they were bootcut, the tight fitting style made them appropriate to wear with even longer, mini dress length tops. So, I decided to keep this pair hoping they would not fade too much in the wash. I am happy to report that, after two washes, the color still looks pretty good.
3. Ina Dolman Style Cardigan by B.Curvy - $75.00
Not only was this item significantly overpriced for the quality, but it was everything in a top I did not want. White background fabric with horizontal stripe print included three of the biggest "no-nos" outlined in my customer profile: color white, horizontal patterns, and stripes. Needless to say, this piece had to go back.
4. Randy Top by Lyssee - $59.00
Although this top was in a color I did like and wear often (navy), trying to put it on felt like fighting a beast. Once I had the top on, I pretty much looked like a mummy trying to get unraveled out of her wrappings. The top was completely shapeless, seemed about two or three sizes too big, and definitely not something I would wear.
5. Norma Jacket by Lysse - $129.00
I actually wished I could keep this faux leather moto jacket in light blue. The color was beautiful, fabric was soft, and the style would have added some edge to my wardrobe. Unfortunately, the piece was too big (marked as 1X, but it felt like it was a size bigger), and at the time, the price was a bit over my budget, so I decided not to even bother trying to find out if it came in a smaller size. I often look at the snapshot of me wearing the jacket with the jeans from this box now, and I wish I would have gone through the trouble of requesting a smaller size, but it's too late now. Maybe I'll try to request it if I decide to use that $20 credit I still have with Dia & Co.
*** UPDATE 7/14/2017:
Dia & Co. has been working on updates to their website since I originally wrote this review. In the latest edition of their website, the Note to Stylist box has been eliminated, customer Profile fields have been changed, chat feature has been added, and scheduling feature has been changed to eliminate the calendar where you could pick your delivery date. If you want your box on a specific date (and not as soon as they can send it), or if you have specific comments to leave for your stylist, use the chat feature to connect with Customer Service. They'll make sure to forward your message to your stylist.
Have you used Dia & Co. services? If so, what is your clothing style, and how was your experience with Dia?
the mind and hands behind hART Sense Design. I am a designer and hand-maker of one-of-a-kind and limited edition jewelry and accessories for artistic, chic cowgirls, boho babes, and lovers of all things western.
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