Downtown Durango could be crowded if shoppers show up
Discounted Durango Transit passes and parking chip cards will be available Monday through Friday, coinciding with Noel Nite, the holiday shopping frenzy taking place on December 3.
Noel Nite is a popular version of Noel Night, a day of deals and discounts at downtown businesses. Noel Nite was organized by local businesses and supported by the Business Improvement District.
Cards and passes will be available for purchase from 8 a.m. to 5 p.m. at the Customer Service Desk in the Transit Center from Monday to Friday.
There are a few different offers that will be available from Monday.
Kindergarten to Grade 12 students will be able to save $ 10 on annual transit passes, which will cost $ 20. Adults looking for an annual pass can save $ 120 by purchasing a pass next week for $ 240.
Monthly passes are reduced by $ 10 and cost $ 20 each.
New parking chip cards or reloads of existing cards receive a $ 10 rebate; residents can top up $ 30 on an existing card for $ 20.
The discounts on parking and transit passes coincide with a few downtown shopping events taking place in early December, namely the local Noel Nite scheduled for Friday, December 3 and Local First’s Shop Local for the holidays. .
Local First has traditionally held its own Noel Night, but due to members’ concerns about COVID-19, the trade association opted for an extended holiday shopping campaign in an effort to expand downtown pedestrian traffic between the Black Friday and New Years.
Thousands of shoppers may flock to downtown Durango on Friday for Noel Nite if attendance resembles previous years. Tim Walsworth, executive director of the Business Improvement District, said the city center could get quite crowded by Friday night.
The Business Improvement District, in partnership with the Durango Chamber of Commerce, the Morehart Murphy Regional Auto Center, and the Bank of Colorado, also runs a holiday rewards program that began the day after Thanksgiving. Buyers can keep their receipts and redeem them for gift cards to local businesses once the receipts total $ 100 or more.
Receipts totaling $ 100 can be redeemed for a $ 25 gift card. Receipts totaling $ 300 can be exchanged for a $ 50 gift card. If people spend $ 500, they can redeem their receipts for a $ 100 gift card.
The holiday rewards program ends on December 19 or until all rewards are claimed, whichever occurs first.
To learn more about the Holiday Rewards program, visit www.downtowndurango.org/holiday-rewards-program.